PAPER 2 SECTION B KEY TEXT : Late Night Woman's Hour

 

Format of this is a podcast and the themes and subjects covered in this show is based around gender and lifestyle and topics people can relate to. The structure and content of this podcasts typical episodes  include discussions on key topics and subjects women relate to. 

Emma Barnett, 35 years old and from a Jewish background is one of the presenters alongside Lauren Leverne who is 42. Lauren Leverne has presented numerous television programmes, including 10 O’Clock Live for Channel 4 and The Culture Show and coverage of the Glastonbury Festival for the BBC. Emma Barnett worked for BBC Radio 5 Live for six years, beginning in 2014 after three years working for LBC. Between 2016 and 2020 Barnett presented 5 Live’s mid morning weekday programme.

The mode of address and spoken language is very informal, relaxed and conversational as the presenters discuss topics with each other that the audience can then listen to their points of view. 

The audio codes used is no music and no background sounds so that the listener can focus on what is being said in the podcast. At the beginning of each podcast there is an advertisement for BBC Radio 4.

Audience Feedback - By podcasting and streaming online like late night woman’s  hour, it allows the audience  to chose when to listen, rather than a scheduled time. Active audiences who enjoy the podcast could leave feedback on womens hours social media pages and/or radio 4's facebook page.

Marketing and advertising - It is a non-commercial BBC production, which means that it is not advertised very much. When it first became a big podcast, it began to be shown in other BBC channels. The publicity of the launch appeared in newspapers  and magazines aimed at a similar target audience.

Target audience - The target audience for late night woman’s hour, is for all women between the ages 35 to middle-aged. However, some of the content could focus on a more younger audience such as teens and women in their 20's. The guests featured on the show are typically women, from a variety of different backgrounds. The class is mainly those who fall into middle class. This makes it out to be a more niche audience.

Late night woman's hour fits into Radio 4’s overall target audience as their audience is between the ages 35 and over. Furthermore, BBC’s audience is targeted at an older audience similarly to Late night woman’s hour.  Also, BBC’s audience is mainly female which links to the podcast as they talk about female related topics.