Ownership and Franchise
Ubisoft Entertainment SA is a French video game company headquartered in Montreuil with several development studios across the world who owns Assasins creed. Ubisoft is the fifth largest publicly traded game company in the Americas and Europe in terms of revenue and market capitalisation. The most popular games from the franchise are Assassins creed II, Assassins creed black flag, Assassins creed Unity, Assassins creed Syndicate, and Assassins creed origins. With the latest instalment of the series being Assassins creed Valhalla which came out this year in 2020. The main story that links all the games in the franchise is that you are working for a big simulation company and each assassins creed game is a different simulation of a time period. The great thing about assassins creed is that you don't need to play the previous games to be able to play any of the recent ones as each in game story is different and follows a different protagonist.
Maximising income
During a certain period of time assassins creed became quite a success and so they created a movie adaptation of the franchise titled "Assassins creed" that was released in 2017. This follows the character Callum and how, with the help of technology, he learns that he is a descendant of a society of assassins. He travels back in time to learn about his ancestor and acquire skills to defeat a evil organisation. Unfortunately unlike the success of the game the movie was not very successful with didn’t maximise their income like they would’ve hoped. It had ratings of 5.7/10 from IMDb and the movie only made 240 million USD whereas blag flag made over 1 billion USD.
Marketing and advertising
Assassins creed uses a range of media to advertise their game, from trailers and adverts on the TV, to articles announcing the game in magazines or newspapers. A large part of the focus was the story in the game, which is what assassins creed is most popular for. The detailed and film like cinematics in this game are what makes assassins creed so special.. Assassins creed is also popular because of the history is shows, through correct representations of society in those time periods and a representative of how the scenery would off looked during that time period, using real places which is what people would’ve loved to see and it would appeal to a wider range of people. .
Maintaining and developing the audience
In the more recent games there is the addition of online multiplayer where people can complete challenges and quests together online and play with friends which makes it more interesting and fun to play. There is also a range of DLC's you can buy for your game to add additional content that doesn't come with the original game which would appeal to people. . This could include extra story missions to complete, extra clothes to customise your characters with, and sometimes the addition of new characters. These all help the player build a character they relate to or have fun creating. It also opens a world to a lot more possibilities.
Reception
Assassins creed black flag sold around 15 million copies to retailers and digitally as of 2020. While the assassin creed games usually have a good representation throughout each game and portray it well, one problem that still remains and the main issue is the game bugs. Ubisoft runs the games on Unity which isn't able to comprehend the graphics.
Regulation
Assassins creed black flag is a 13+ game because it contains scenes of violence, some strong language, and alcohol consumption.
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