Monday, December 21, 2020

PAPER 1 Section B FILM MARKETING : Mainstream and independent films

 TASK 1 MAINSTREAM AND INDEPENDENT FILMS 

The main differences between a mainstream and an independent film is;

An independent film

- Limited distribution

- Is rarely shown in cinemas, you have to look for it

- Tends to have limited star marketing and lower production values 

- Tends to target stereotypically an older target audience

- less entertainment values

- Associated with critical success


A mainstream film

- Associated with commercial success

- Makes you laugh

- Makes you cry 

- Attracts significant advertising budget

- Is shown at multiplex cinemas that dominate uk film exhibition 

- Has stars you want to see in it 

- Higher production values 


As the film types have different genres, they also usually have different ending to films due to how mainstream films are usually followed up. Mainstream films usually focus on a resolved narrative, as it allows the films to be turned into a franchise if it proves popular, allowing film companies to make more profit in the long run as they are able to fund the films appropriately. As independent films usually have a smaller budget for them, there is no clear intention to set up a follow-up film to it, meaning the endings are different to that of mainstream films. This means these films usually end quite ambiguous with an unresolved narrative as to not set up any further sequels to the film.


Task 2: Mainstream film Black Panther 

 Why is Black Panther defined as a mainstream film ?  

It is defined as a mainstream film because it has a high production value and is part of the Marvel franchise. It also contains stars such as Chadwick Bosman who is very well known as well as other stars in the film. Moreover, the genre of Black Panther is in action and super hero which increases people’s interest to watch.The film also had a high production value of 10 trillion dollars; the New Marvel Studios had produced and financed this film and was able to be financially successful with a suppose to be sequel. However, it also has key features of an independent film as it touches on serious topics such as race and black culture being more prominent in mainstream media/ finally giving them recognition. 


What makes it different from other films in the Marvel Cinematic Universe?

This film is different from other films in Marvel Cinematic Universe as there is more representation of African people. This is one of the very few Hollywood films in which we see black actresses and actors occupying the main roles in a film; not only is the whole cast mainly black people but also behind the scenes where we see an amazing team of black creators working on things such as special effects, makeup, hair, stage design and more. It also empowers black people and other minorities feel capable of reaching out and being able to follow their dreams. Furthermore, this film as a whole goes against how we portray Africa as a continent to be which is poor and helpless and it shows Africa as rich and vibrant colours and cultures which are seen in Africa today and has been around but the media unfortunately covers it up. Black panther is also one of the very first non-white superheroes to take centre stage in films. 

What made it successful?

Black panther was so successful as a significant amount of the praise stems from its race and gender conscious casting and costuming. It also benefits Marvel Cinematic Universe as its their first black women in powerful and engaging roles by portraying Nakia and Okoye as an intimidating armed force. Their costume also reflects much of Wakanda's culture as one of the actresses wore the stacked neck rings which are worn by the Ndebele women of south Africa and beaded uniforms featuring the Massai and Turkana traditions. There are themes of heroism which is portrayed through all the characters especially the main character which would appeal to a mainstream audience. Black panther has a clear and upbeat ending which could possible leave room for a sequel. 















































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