RADIO INDUSTRY: initial research

 Initial Research -

Radio 1 

The target audience -

 For radio 1 listeners it is targeted towards people who are aged between 15 and 29. This is because of the distinctive mix of contemporary music and speech which would appeal more to those ages. 

Music genres -

At night, Radio 1 gives different genres including hip hop, dance and indie whereas in the day they usually just shuffle the most popular contemporary music of the time in order to appeal to their  target audience.

Spoken word genres - 

This would include documentaries and information about music artists and genres which would interest the audience. Radio 1 also like to feature podcasts like “Di’s salon” that provide comedy and entertainment. 

Radio 3

Target audience -

The target audience is typically aimed at an older audience  50 years old and above. It is know that older listeners tend to listen for longer. 

Music genre -

Commonly the genre is mainly centred around classical music and opera however occasionally other genres are featured in the broadcast. For example, jazz, world music and drama. 

Spoken word genres - 

Radio 3 includes genres and topics that may appeal to their audience for example real life topics or situations that are going on. Also may include chat segments and lifestyle programmes. 

Radio 4  

Target audience -

The target audience for Radio 4 is between 34 - 51 years old with the average listener being 56 years old. 

Music genre - 

It doesn’t work in the same way as the other radio stations because Radio 4 is viewed as a speech only radio station. Therefore, there are some music focused programmes on Radio 4 such as desert island discs but everyday they use small music clips only. 

Spoken word genres - 

Radio 4 features in depth news and current affairs and  magazine programmes. Also, spoken word broadcasts include drama, comedy, science and history