The key elements of an independent film is ;
- is associated with critical success
- makes you ask questions
- limited distribution
- is rarely shown in multiplex cinemas
- limited star marketing
- lower production values
- targets and older audience
Daniel Blake ( Loach 2016)
The director of Daniel Blake is Ken Loach
What clues are there to why this is an independent film ?
- Unknown actors
- Not shown in multiplex cinemas
- looks like it has a low production value
- Low budget
-Ken Loach portrayed many different messages throughout his other films. He had a socially critical directing style and socialist ideals are evident in his films. He treatment of social issues such as poverty in his earlier film Poor Cow made in 1967, homelessness in his film Cathy Come Home in 1966 and labour rights Riff-Raff made in 1991.
Who are the stars of I, Daniel Blake?
The main character of this film is Dave Johns; before starring in I, Daniel Blake he was an english comedian as well as an actor. Another main character in the film is Hayley Squires who hasn’t been involved in any wide known or mainstream productions. She is also an english actress and playwright.
Is this film low budget or high budget?
I, Daniel Blake is seen as a low budget film because of the way they marketed and promoted the film which was by organising free screenings and talks in community centres across the UK to build local enthusiasm for the film's message. Moreover, throughout the film it uses basic props and minimalist settings and backgrounds unlike mainstream films which have a higher production value who have expensive props and lively trailers with pops of colour and upbeat music.
Which companies produced and filmed I, Daniel Blake?
- Sixteen Films, eOne Films, Why Not Productions, Wild Bunch, BBC Films
These companies may be interested enough to fund and support a film like I, Daniel Blake because they believe that the UK system does more harm than good and believe in the message that it has throughout the movie.
Who do you think ideal target audience for the film?
Although the movie is based in Newcastle with characters who rely on benefits and who are not rich, I think that the ideal target audience for the film are people who are middle class and middle aged. I think this because they are able to make a difference and understand what people on benefits have to go through as it’s quite realistic and relatable . Also, the premier for the film was in London which implies that Ken Loach wanted people with wealth to be able to see this film.
RECEPTION
What type of audience could have oppositional reading of the film?
The Guardian is known as generally being a more mainstream left wing on British political opinion. When discussing and writing about I, Daniel Blake, they described it as "a battle cry for the dispossessed" which highlights their approval of the movie and its meanings .To add, they also believe that the system is corrupt. However, a newspaper that has an oppositional reading of the film is The Mail who is known for being right wing on British political opinion and traditionally is a supporter of the Conservatives and has endorsed this party in all recent and general elections.
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